Europe App market revenues by segment 2029| Statista

The revenue by type is forecast to experience significant growth in all segments in 2029. As part of the positive trend, the revenue by type reaches the maximum value for all three different segments at the end of the comparison period. Particularly noteworthy is the segment Advertising, which has the highest value of 62.41 billion U.S. dollars.

The Statista Market Insights cover a broad range of additional markets.

Mobile apps revenue in the European market from 2021 to 2029, by segment (in billion U.S. dollars)

Characteristic	Advertising	In-App Purchase	Paid App
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Release date

August 2024

More information

Region

Europe

Survey time period

2021 to 2029

Special properties

estimates as of July 2022

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.

Structure:

We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.

Additional Information:

We consider three different sources of revenue:

Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
Paid app revenue from the one-time purchase of an app
Advertising revenue obtained from showing ads within an app

Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.

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