Livestream e-commerce participation and awareness in Germany 2022, by age

Published by
L. Yltävä
,
Jan 16, 2025
In 2022, almost four in ten (39 percent) German millennials surveyed said they had previously participated in livestream shopping events, more than any other generation. Meanwhile, 47 percent of Gen X respondents had heard of live commerce, while just seven percent had previously used it. Baby boomers scored lowest in terms of participation (27 percent) and awareness (four percent).

Share of people who had participated in or heard of a live streaming shopping event in Germany in 2022, by generation

CharacteristicHave participatedHave not participated but have heard of it
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Showing entries 1 to 4 (4 entries in total)
Statistic: Share of people who had participated in or heard of a live streaming shopping event in Germany in 2022, by generation

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Sources

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Release date

November 2022

Region

Germany

Survey time period

Q3 2022

Number of respondents

1,000*

Age group

18 years and older

Supplementary notes

* The study included a total of 13,510 respondents, with a minimum of 1,000 from Germany.

The source does not provide a release date, the date used is that of last access.

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