In 2023, about seven in ten gamers in the United States classed were highly engaged super gamers who played video games as their primary source of entertainment also purchased games. Only 11 percent of casual gamers (gamers who only viewed gaming as an entertainment option when other options were not available) did the same.
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Gaming purchases of video gamers in the United States in 2023, by engagement level and type
Characteristic
Super gamers (gaming as primary entertainment)
Avid gamers (gaming as one of several equivalent entertainment options)
Casual gamers (gaming as entertainment when no other options are available)
Games
69%
49%
11%
Performance items (weapon upgrades, character attribute boosts)
46%
30%
9%
Expansions / add-ons
40%
26%
4%
Non-performance items
32%
20%
5%
0%20%40%60%80%
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Gamers are defined as adults aged 18+ who currently play video games.
“Super Gamers” are defined as gamers who view gaming as their primary source of entertainment and follow gaming content online. “Avid Gamers” are defined as
gamers who view gaming as one of a few equivalent options for entertainment, or gamers who view gaming as their primary source of entertainment but do not follow gaming content online. “Casual Gamers” are defined as gamers who only view gaming as an entertainment option when other options are not available, or gamers who view gaming as one of a few equivalent options for entertainment but do not follow gaming content online.
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Activate. (October 10, 2023). Gaming purchases of video gamers in the United States in 2023, by engagement level and type [Graph]. In Statista. Retrieved July 20, 2025, from https://www.statista.com/statistics/1348702/us-gamers-engagement-type/
Activate. "Gaming purchases of video gamers in the United States in 2023, by engagement level and type." Chart. October 10, 2023. Statista. Accessed July 20, 2025. https://www.statista.com/statistics/1348702/us-gamers-engagement-type/
Activate. (2023). Gaming purchases of video gamers in the United States in 2023, by engagement level and type. Statista. Statista Inc.. Accessed: July 20, 2025. https://www.statista.com/statistics/1348702/us-gamers-engagement-type/
Activate. "Gaming Purchases of Video Gamers in The United States in 2023, by Engagement Level and Type." Statista, Statista Inc., 10 Oct 2023, https://www.statista.com/statistics/1348702/us-gamers-engagement-type/
Activate, Gaming purchases of video gamers in the United States in 2023, by engagement level and type Statista, https://www.statista.com/statistics/1348702/us-gamers-engagement-type/ (last visited July 20, 2025)
Gaming purchases of video gamers in the United States in 2023, by engagement level and type [Graph], Activate, October 10, 2023. [Online]. Available: https://www.statista.com/statistics/1348702/us-gamers-engagement-type/
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