At the end of 2022, YouTube was the leading social platform for users in the United States to consume web videos, counting over *** million monthly active users in the country. Amazon Prime was the leading paid video subscription service in the U.S. as of ************, with *** million subscribers. Advertising-based video on demand Tubi counted ** million monthly active users, while Pluto TV reportedly had ** million active users in the examined period.
¹Subscribers of paid video streaming subscription services (SVOD)
²Monthly active users of free video streaming services with ads (AVOD, FAST)
³Monthly active users of a video streaming service with a paid subscription tier and a free tier with ads as of the end of Q3 2022
⁴Subscribers of virtual Pay TV services (vMVPD), which the source defines as services that "delivers TV through the internet without a set-top box"
⁵Monthly active video watchers of social/ web video
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Activate. (October 26, 2022). Viewership of online video platforms in the United States as of October 2022 (in millions) [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1349963/audience-us-online-video/
Activate. "Viewership of online video platforms in the United States as of October 2022 (in millions)." Chart. October 26, 2022. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1349963/audience-us-online-video/
Activate. (2022). Viewership of online video platforms in the United States as of October 2022 (in millions). Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1349963/audience-us-online-video/
Activate. "Viewership of Online Video Platforms in The United States as of October 2022 (in Millions)." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1349963/audience-us-online-video/
Activate, Viewership of online video platforms in the United States as of October 2022 (in millions) Statista, https://www.statista.com/statistics/1349963/audience-us-online-video/ (last visited July 13, 2025)
Viewership of online video platforms in the United States as of October 2022 (in millions) [Graph], Activate, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1349963/audience-us-online-video/
