In 2024, around 13.9 percent of the adult population in South Africa made a purchase online using a mobile phone or the internet. A slightly larger share of men used these means to make purchases than women in the country. 14.1 percent of the men made an online purchase compared to 13.7 percent of the women.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
We Are Social, & Hootsuite, & DataReportal. (February 23, 2024). Share of people who made a purchase using a mobile phone or the internet in the past year in South Africa as of 2024, by gender [Graph]. In Statista. Retrieved June 25, 2025, from https://www.statista.com/statistics/1350596/share-of-people-making-online-purchases-in-south-africa-by-gender/
We Are Social, und Hootsuite, und DataReportal. "Share of people who made a purchase using a mobile phone or the internet in the past year in South Africa as of 2024, by gender." Chart. February 23, 2024. Statista. Accessed June 25, 2025. https://www.statista.com/statistics/1350596/share-of-people-making-online-purchases-in-south-africa-by-gender/
We Are Social, Hootsuite, DataReportal. (2024). Share of people who made a purchase using a mobile phone or the internet in the past year in South Africa as of 2024, by gender. Statista. Statista Inc.. Accessed: June 25, 2025. https://www.statista.com/statistics/1350596/share-of-people-making-online-purchases-in-south-africa-by-gender/
We Are Social, and Hootsuite, and DataReportal. "Share of People Who Made a Purchase Using a Mobile Phone or The Internet in The past Year in South Africa as of 2024, by Gender." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1350596/share-of-people-making-online-purchases-in-south-africa-by-gender/
We Are Social & Hootsuite & DataReportal, Share of people who made a purchase using a mobile phone or the internet in the past year in South Africa as of 2024, by gender Statista, https://www.statista.com/statistics/1350596/share-of-people-making-online-purchases-in-south-africa-by-gender/ (last visited June 25, 2025)
Share of people who made a purchase using a mobile phone or the internet in the past year in South Africa as of 2024, by gender [Graph], We Are Social, & Hootsuite, & DataReportal, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1350596/share-of-people-making-online-purchases-in-south-africa-by-gender/
