Conversion rate of travel and hospitality websites worldwide 2023-2024, by device

Published by Statista Research Department, Mar 19, 2025

According to a study focusing on travel and hospitality websites worldwide, desktop users recorded a higher average conversion rate than mobile users in that market in 2024. That year, while the conversion rate from desktop was almost six percent, just 2.7 percent of visitors who accessed travel websites via mobile finalized their booking. That said, mobiles generated the highest traffic share of travel and hospitality websites worldwide in 2024.

Average conversion rate of travel and hospitality websites worldwide in 2023 and 2024, by device

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Source

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Release date

January 2025

Region

Worldwide

Survey time period

2023 and 2024

Supplementary notes

The source examined approximately 90 billion anonymized user sessions related to nine industries, including travel and hospitality, across 6,000 websites worldwide.

2024 data refers to the period from October 2023 to December 2024. Figures for 2023 were calculated by Statista based on the annual percentage changes provided by the source.

The source specifies that travel and hospitality refers to the following industries: airlines, fitness and wellness, cruise lines, restaurants, car and truck rentals, travel agencies and services, hotels and resorts.

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