Small companies in Lithuania have the highest e-commerce sales adoption rate in the European Union. Up to 36 percent of Irish businesses with 10 to 49 employees made e-commerce sales via a website or app in 2023. Among medium-sized companies (50-249 employees), Sweden stands out, with 49 percent of companies engaging in e-commerce.
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Share of small and medium enterprises that make e-commerce sales in the European Union in 2023, by country
Characteristic
Small enterprises (10-49 employees)
Medium enterprises (50-249 employees)
Lithuania
36.4%
46.6%
Sweden
35%
49%
Denmark
34.1%
45%
Ireland
32.5%
46.5%
Spain
31.6%
40.9%
Malta
30.2%
41.3%
Belgium
28.9%
40.9%
Croatia
28.7%
35.9%
Finland
27.7%
40.3%
Netherlands
27.6%
34.9%
Austria
23.5%
35.3%
Czechia
22%
31.2%
Hungary
21.3%
29.8%
Created with Highcharts 7.2.2Share of enterprises46.6%46.6%49%49%45%45%46.5%46.5%40.9%40.9%41.3%41.3%40.9%40.9%35.9%35.9%40.3%40.3%34.9%34.9%35.3%35.3%31.2%31.2%29.8%29.8%31%31%35.3%35.3%29.1%29.1%23.1%23.1%35.2%35.2%25.8%25.8%30.7%30.7%21.2%21.2%21.3%21.3%26.7%26.7%19.2%19.2%18.8%18.8%17.3%17.3%36.4%36.4%35%35%34.1%34.1%32.5%32.5%31.6%31.6%30.2%30.2%28.9%28.9%28.7%28.7%27.7%27.7%27.6%27.6%23.5%23.5%22%22%21.3%21.3%21.2%21.2%21.1%21.1%20%20%19.3%19.3%19%19%17.7%17.7%17.3%17.3%16.8%16.8%16.3%16.3%15.4%15.4%14.4%14.4%14%14%11.7%11.7%11.6%11.6%Small enterprises (10-49 employees)Medium enterprises (50-249 employees)LithuaniaSwedenDenmarkIrelandSpainMaltaBelgiumCroatiaFinlandNetherlandsAustriaCzechiaHungarySloveniaCyprusGermanyGreeceEstoniaItalyLatviaSlovakiaPolandPortugal*FranceBulgariaLuxembourgRomania
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Eurostat. (December 8, 2023). Share of small and medium enterprises that make e-commerce sales in the European Union in 2023, by country [Graph]. In Statista. Retrieved June 11, 2025, from https://www.statista.com/statistics/1350864/smes-b2c-e-commerce-sales-via-a-website-eu-country/
Eurostat. "Share of small and medium enterprises that make e-commerce sales in the European Union in 2023, by country." Chart. December 8, 2023. Statista. Accessed June 11, 2025. https://www.statista.com/statistics/1350864/smes-b2c-e-commerce-sales-via-a-website-eu-country/
Eurostat. (2023). Share of small and medium enterprises that make e-commerce sales in the European Union in 2023, by country. Statista. Statista Inc.. Accessed: June 11, 2025. https://www.statista.com/statistics/1350864/smes-b2c-e-commerce-sales-via-a-website-eu-country/
Eurostat. "Share of Small and Medium Enterprises That Make E-commerce Sales in The European Union in 2023, by Country." Statista, Statista Inc., 8 Dec 2023, https://www.statista.com/statistics/1350864/smes-b2c-e-commerce-sales-via-a-website-eu-country/
Eurostat, Share of small and medium enterprises that make e-commerce sales in the European Union in 2023, by country Statista, https://www.statista.com/statistics/1350864/smes-b2c-e-commerce-sales-via-a-website-eu-country/ (last visited June 11, 2025)
Share of small and medium enterprises that make e-commerce sales in the European Union in 2023, by country [Graph], Eurostat, December 8, 2023. [Online]. Available: https://www.statista.com/statistics/1350864/smes-b2c-e-commerce-sales-via-a-website-eu-country/
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