Share of SMEs selling through e-commerce in the EU 2023, by country

Published by
Koen van Gelder,
Feb 29, 2024
Small companies in Lithuania have the highest e-commerce sales adoption rate in the European Union. Up to 36 percent of Irish businesses with 10 to 49 employees made e-commerce sales via a website or app in 2023. Among medium-sized companies (50-249 employees), Sweden stands out, with 49 percent of companies engaging in e-commerce.

Share of small and medium enterprises that make e-commerce sales in the European Union in 2023, by country

CharacteristicSmall enterprises (10-49 employees)Medium enterprises (50-249 employees)
Lithuania 36.4% 46.6%
Sweden 35% 49%
Denmark 34.1% 45%
Ireland 32.5% 46.5%
Spain 31.6% 40.9%
Malta 30.2% 41.3%
Belgium 28.9% 40.9%
Croatia 28.7% 35.9%
Finland 27.7% 40.3%
Netherlands 27.6% 34.9%
Austria 23.5% 35.3%
Czechia 22% 31.2%
Hungary 21.3% 29.8%
Showing entries 1 to 13 (27 entries in total)
Created with Highcharts 7.2.2Share of enterprises46.6%46.6%49%49%45%45%46.5%46.5%40.9%40.9%41.3%41.3%40.9%40.9%35.9%35.9%40.3%40.3%34.9%34.9%35.3%35.3%31.2%31.2%29.8%29.8%31%31%35.3%35.3%29.1%29.1%23.1%23.1%35.2%35.2%25.8%25.8%30.7%30.7%21.2%21.2%21.3%21.3%26.7%26.7%19.2%19.2%18.8%18.8%17.3%17.3%36.4%36.4%35%35%34.1%34.1%32.5%32.5%31.6%31.6%30.2%30.2%28.9%28.9%28.7%28.7%27.7%27.7%27.6%27.6%23.5%23.5%22%22%21.3%21.3%21.2%21.2%21.1%21.1%20%20%19.3%19.3%19%19%17.7%17.7%17.3%17.3%16.8%16.8%16.3%16.3%15.4%15.4%14.4%14.4%14%14%11.7%11.7%11.6%11.6%Small enterprises (10-49 employees)Medium enterprises (50-249 employees)LithuaniaSwedenDenmarkIrelandSpainMaltaBelgiumCroatiaFinlandNetherlandsAustriaCzechiaHungarySloveniaCyprusGermanyGreeceEstoniaItalyLatviaSlovakiaPolandPortugal*FranceBulgariaLuxembourgRomania
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%45%47.5%50%52.5%55%

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Release date

December 2023

Region

EU

Survey time period

2023

Special properties

EU-27; small and medium enterprises without financial sector

Supplementary notes

*Data for medium enterprises in Portugal was not given by source.

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