According to a September 2022 survey of grocery shoppers in the United States, millennials and Generation X were more likely to buy less groceries to save money than baby boomers. In fact, 11 percent of boomers said they had never reduced their grocery purchases for this reason, while 29 percent of Gen Xers said they did so often.
Frequency grocery shoppers buy fewer items to save money in the United States as of September 2022, by generation
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Morning Consult. (October 17, 2022). Frequency grocery shoppers buy fewer items to save money in the United States as of September 2022, by generation [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/1352874/frequency-us-consumers-buy-less-groceries-to-save-money-by-generation/
Morning Consult. "Frequency grocery shoppers buy fewer items to save money in the United States as of September 2022, by generation." Chart. October 17, 2022. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/1352874/frequency-us-consumers-buy-less-groceries-to-save-money-by-generation/
Morning Consult. (2022). Frequency grocery shoppers buy fewer items to save money in the United States as of September 2022, by generation. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/1352874/frequency-us-consumers-buy-less-groceries-to-save-money-by-generation/
Morning Consult. "Frequency Grocery Shoppers Buy Fewer Items to save Money in The United States as of September 2022, by Generation." Statista, Statista Inc., 17 Oct 2022, https://www.statista.com/statistics/1352874/frequency-us-consumers-buy-less-groceries-to-save-money-by-generation/
Morning Consult, Frequency grocery shoppers buy fewer items to save money in the United States as of September 2022, by generation Statista, https://www.statista.com/statistics/1352874/frequency-us-consumers-buy-less-groceries-to-save-money-by-generation/ (last visited April 20, 2025)
Frequency grocery shoppers buy fewer items to save money in the United States as of September 2022, by generation [Graph], Morning Consult, October 17, 2022. [Online]. Available: https://www.statista.com/statistics/1352874/frequency-us-consumers-buy-less-groceries-to-save-money-by-generation/
