According to a survey conducted among social media users worldwide in early 2023, TikTok and Snapchat users were found to be paying more attention to personalities and influencers than to mainstream journalists when it came to news. This was in contrast with Twitter and Facebook, where conventional outlets and journalists were found to still be king.
Leading sources audiences pay the most attention to when consuming news on social networks worldwide as of February 2023
Characteristic
Mainstream news outlets/mainstream journalists
Smaller or alternative news sources
Politicians/political activists
Personalities (including celebrities and influencers)
Respondents were randomly selected news users of each network with the sample sizes as follows: Facebook: 24,711, Twitter: 6,046, YouTube: 16,543, Instagram: 8,023, Snapchat: 932, TikTok: 4,322.
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Nieman Journalism Lab. (June 14, 2023). Leading sources audiences pay the most attention to when consuming news on social networks worldwide as of February 2023 [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/1352912/top-news-audiences-pay-most-attention-to-social-media/
Nieman Journalism Lab. "Leading sources audiences pay the most attention to when consuming news on social networks worldwide as of February 2023." Chart. June 14, 2023. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/1352912/top-news-audiences-pay-most-attention-to-social-media/
Nieman Journalism Lab. (2023). Leading sources audiences pay the most attention to when consuming news on social networks worldwide as of February 2023. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/1352912/top-news-audiences-pay-most-attention-to-social-media/
Nieman Journalism Lab. "Leading Sources Audiences Pay The Most Attention to When Consuming News on Social Networks Worldwide as of February 2023." Statista, Statista Inc., 14 Jun 2023, https://www.statista.com/statistics/1352912/top-news-audiences-pay-most-attention-to-social-media/
Nieman Journalism Lab, Leading sources audiences pay the most attention to when consuming news on social networks worldwide as of February 2023 Statista, https://www.statista.com/statistics/1352912/top-news-audiences-pay-most-attention-to-social-media/ (last visited April 20, 2025)
Leading sources audiences pay the most attention to when consuming news on social networks worldwide as of February 2023 [Graph], Nieman Journalism Lab, June 14, 2023. [Online]. Available: https://www.statista.com/statistics/1352912/top-news-audiences-pay-most-attention-to-social-media/
