The expenditure on cinema advertising of the telecommunications category in Italy increased by 13.7 million U.S. dollars (+249.82 percent) in 2021. This was a significant increase in the advertising spending. Nevertheless, the last two years recorded a significant lower advertising spending than the preceding years. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the telecommunications category on cinema, the ad expenditure of the telecommunications category on magazines was lower, while spending on outdoor was considerably higher.
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Nielsen. (December 16, 2022). Telecommunications advertising spending on cinema in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 06, 2025, from https://www.statista.com/statistics/1354301/telecommunications-ad-spend-cinema-italy/
Nielsen. "Telecommunications advertising spending on cinema in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed July 06, 2025. https://www.statista.com/statistics/1354301/telecommunications-ad-spend-cinema-italy/
Nielsen. (2022). Telecommunications advertising spending on cinema in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 06, 2025. https://www.statista.com/statistics/1354301/telecommunications-ad-spend-cinema-italy/
Nielsen. "Telecommunications Advertising Spending on Cinema in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354301/telecommunications-ad-spend-cinema-italy/
Nielsen, Telecommunications advertising spending on cinema in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354301/telecommunications-ad-spend-cinema-italy/ (last visited July 06, 2025)
Telecommunications advertising spending on cinema in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354301/telecommunications-ad-spend-cinema-italy/
