Retail ad spend on digital static display in Italy 2019-2021

Published by
Julia Faria,
Jun 13, 2025
The digital static display ad spend of the retail category in Italy increased significantly by 32.9 million U.S. dollars (+43.68 percent) since the previous year. Therefore, the advertising spending in Italy reached a peak in 2021 with 108.26 million U.S. dollars. Notably, the advertising spending continuously increased over the last years.
For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the retail category on digital static display, the ad expenditure of the retail category on magazines was lower, while spending on outdoor was higher.
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Retail advertising spending on digital static display in Italy from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Italy

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Topics

Display advertising in the U.S.Digital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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