The expenditure on television advertising of the information technology (IT) category in Italy increased significantly by 38.1 million U.S. dollars (+32.2 percent) in 2021. This was a significant increase in the advertising spending. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the IT category on television, the ad expenditure of the IT category on newspapers was lower, while on digital static display it was considerably lower.
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Nielsen. (December 16, 2022). Information technology (IT) advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 04, 2025, from https://www.statista.com/statistics/1354425/information-technology-ad-spend-television-italy/
Nielsen. "Information technology (IT) advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed July 04, 2025. https://www.statista.com/statistics/1354425/information-technology-ad-spend-television-italy/
Nielsen. (2022). Information technology (IT) advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 04, 2025. https://www.statista.com/statistics/1354425/information-technology-ad-spend-television-italy/
Nielsen. "Information Technology (It) Advertising Spending on Television in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354425/information-technology-ad-spend-television-italy/
Nielsen, Information technology (IT) advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354425/information-technology-ad-spend-television-italy/ (last visited July 04, 2025)
Information technology (IT) advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354425/information-technology-ad-spend-television-italy/
