The expenditure on television advertising of the food category in Italy increased by 0.8 billion U.S. dollars (+10.25 percent) since the previous year. With 8.57 billion U.S. dollars, the advertising spending thereby reached its highest value in the observed period. Notably, the advertising spending continuously increased over the last years. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the food category on television, the ad expenditure of the food category on digital static display as well as on newspapers was considerably lower.
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Nielsen. (December 16, 2022). Food advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/1354426/food-ad-spend-television-italy/
Nielsen. "Food advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars)." Chart. December 16, 2022. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/1354426/food-ad-spend-television-italy/
Nielsen. (2022). Food advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/1354426/food-ad-spend-television-italy/
Nielsen. "Food Advertising Spending on Television in Italy from 2019 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354426/food-ad-spend-television-italy/
Nielsen, Food advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1354426/food-ad-spend-television-italy/ (last visited July 05, 2025)
Food advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354426/food-ad-spend-television-italy/
