In 2021, the expenditure on television advertising of the media and publishing category in Italy decreased by 0.1 billion U.S. dollars (-5.33 percent) since 2020. This was the first time during the observed period that the advertising spending declined in Italy. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the media and publishing category on television, the ad expenditure on digital static display was considerably lower, while spending on newspapers was higher.
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Nielsen. (December 16, 2022). Media and publishing advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 04, 2025, from https://www.statista.com/statistics/1354549/media-publishing-ad-spend-television-italy/
Nielsen. "Media and publishing advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars)." Chart. December 16, 2022. Statista. Accessed July 04, 2025. https://www.statista.com/statistics/1354549/media-publishing-ad-spend-television-italy/
Nielsen. (2022). Media and publishing advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 04, 2025. https://www.statista.com/statistics/1354549/media-publishing-ad-spend-television-italy/
Nielsen. "Media and Publishing Advertising Spending on Television in Italy from 2019 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354549/media-publishing-ad-spend-television-italy/
Nielsen, Media and publishing advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1354549/media-publishing-ad-spend-television-italy/ (last visited July 04, 2025)
Media and publishing advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354549/media-publishing-ad-spend-television-italy/
