In 2021, the expenditure on television advertising of the cosmetics and personal care category in Spain increased by 0.3 billion U.S. dollars (+19.58 percent) since 2020. This was the first time during the observed period that the advertising spending has increased in Spain. For more insights about advertising in Spain: In 2021, in comparison to the ad expenditure of the cosmetics and personal care category on television, the ad expenditure of the cosmetics and personal care category on digital static display as well as on newspapers was considerably lower.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (December 16, 2022). Cosmetics and personal care advertising spending on television in Spain from 2019 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 04, 2025, from https://www.statista.com/statistics/1355504/cosmetics-personal-care-ad-spend-television-spain/
Nielsen. "Cosmetics and personal care advertising spending on television in Spain from 2019 to 2021 (in billion U.S. dollars)." Chart. December 16, 2022. Statista. Accessed July 04, 2025. https://www.statista.com/statistics/1355504/cosmetics-personal-care-ad-spend-television-spain/
Nielsen. (2022). Cosmetics and personal care advertising spending on television in Spain from 2019 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 04, 2025. https://www.statista.com/statistics/1355504/cosmetics-personal-care-ad-spend-television-spain/
Nielsen. "Cosmetics and Personal Care Advertising Spending on Television in Spain from 2019 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355504/cosmetics-personal-care-ad-spend-television-spain/
Nielsen, Cosmetics and personal care advertising spending on television in Spain from 2019 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1355504/cosmetics-personal-care-ad-spend-television-spain/ (last visited July 04, 2025)
Cosmetics and personal care advertising spending on television in Spain from 2019 to 2021 (in billion U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355504/cosmetics-personal-care-ad-spend-television-spain/