The expenditure on radio advertising of the cosmetics and personal care category in Spain increased by 8.2 million U.S. dollars (+10.18 percent) since the previous year. With 88.78 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period. Notably, the advertising spending continuously increased over the last years. For more insights about advertising in Spain: In 2021, in comparison to the ad expenditure of the cosmetics and personal care category on radio, the ad expenditure on digital static display as well as on newspapers was considerably lower.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (December 16, 2022). Cosmetics and personal care advertising spending on radio in Spain from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/1356049/cosmetics-personal-care-ad-spend-radio-spain/
Nielsen. "Cosmetics and personal care advertising spending on radio in Spain from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/1356049/cosmetics-personal-care-ad-spend-radio-spain/
Nielsen. (2022). Cosmetics and personal care advertising spending on radio in Spain from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/1356049/cosmetics-personal-care-ad-spend-radio-spain/
Nielsen. "Cosmetics and Personal Care Advertising Spending on Radio in Spain from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1356049/cosmetics-personal-care-ad-spend-radio-spain/
Nielsen, Cosmetics and personal care advertising spending on radio in Spain from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1356049/cosmetics-personal-care-ad-spend-radio-spain/ (last visited July 05, 2025)
Cosmetics and personal care advertising spending on radio in Spain from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1356049/cosmetics-personal-care-ad-spend-radio-spain/
