Automotive ad spend on TV in the U.S. 2019-2021

Published by
J. G. Navarro,
Jul 10, 2025
In 2021, the automobile industry spent approximately *** billion U.S. dollars on TV advertising in the United States, down ** percent from nearly **** billion dollars in 2019, before the COVID-19 outbreak.
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Automotive advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars)

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Release date

December 2022

Region

United States

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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