Reactions to new ad-supported tiers of Netflix and Disney+ in the U.S. 2022

Published by
Julia Stoll
,
Dec 12, 2023
More Netflix than Disney+ subscribers planned to stay ad-free when the new ad-supported tiers of both subscription streaming services become available, according to a survey conducted in the U.S. in November 2022. A further 35 percent of Disney+ and 24 percent of Netflix customers stated that they want to switch to a tier with ads.

Reactions of Disney Plus and Netflix subscribers to new ad-supported tiers in the United States as of November 2022

CharacteristicStay ad-freeSwitch to a tier with adsCancel
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Statistic: Reactions of Disney Plus and Netflix subscribers to new ad-supported tiers in the United States as of November 2022

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Hub Entertainment Research

Release date

December 2022

Region

United States

Survey time period

November 2022

Number of respondents

3,001 respondents

Age group

14-74 years

Special properties

respondents watching at least one hour of TV per week; Disney+ or Netflix subscribers

Supplementary notes

Original question: "When a new ad-supported tier is available, what do you think you’ll do?"

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Statistics on " Hybrid video-on-demand services in the United States "

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Consumer behavior

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Topics

Hybrid video-on-demand services in the United StatesStreaming in the United StatesOnline TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United States
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