The main reason for Peruvian companies to invest in their Customer Relationship Management (CRM) software in 2023 was to increase its functions. At the same time, nine percent of respondents stated that investments were needed because their current CRM was technologically obsolete.
Directors, managers, strategists and other executives from the Commercial and Marketing sector
Supplementary notes
* Between August 16 and September 9, 2022, 101 responses were obtained from specialists from B2B, B2C and B2B2C companies. From September 9 to September 16, 2022, another 6 interviews were conducted with specialists in CRM and Digital Strategy.
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Neo Consulting. (December 12, 2022). Main reasons for investing in Customer Relationship Management (CRM) software in Peru in 2023 [Graph]. In Statista. Retrieved June 29, 2025, from https://www.statista.com/statistics/1358173/peru-reasons-for-crm-investments/
Neo Consulting. "Main reasons for investing in Customer Relationship Management (CRM) software in Peru in 2023." Chart. December 12, 2022. Statista. Accessed June 29, 2025. https://www.statista.com/statistics/1358173/peru-reasons-for-crm-investments/
Neo Consulting. (2022). Main reasons for investing in Customer Relationship Management (CRM) software in Peru in 2023. Statista. Statista Inc.. Accessed: June 29, 2025. https://www.statista.com/statistics/1358173/peru-reasons-for-crm-investments/
Neo Consulting. "Main Reasons for Investing in Customer Relationship Management (Crm) Software in Peru in 2023." Statista, Statista Inc., 12 Dec 2022, https://www.statista.com/statistics/1358173/peru-reasons-for-crm-investments/
Neo Consulting, Main reasons for investing in Customer Relationship Management (CRM) software in Peru in 2023 Statista, https://www.statista.com/statistics/1358173/peru-reasons-for-crm-investments/ (last visited June 29, 2025)
Main reasons for investing in Customer Relationship Management (CRM) software in Peru in 2023 [Graph], Neo Consulting, December 12, 2022. [Online]. Available: https://www.statista.com/statistics/1358173/peru-reasons-for-crm-investments/
