E-commerce purchases in Denmark 2024, by type

Published by
L. Yltävä
,
Feb 20, 2025

In 2024, the majority (84 percent) of surveyed Danish shoppers had purchased physical products via the internet. With nearly one out of ten Danish consumers buying travel and experiences online, this category ranked second. Online entertainment accounted for roughly six percent of e-commerce purchases, according to those surveyed.

Most purchased product categories online in Denmark in 2024, by type

CharacteristicShare of respondents
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Showing entries 1 to 4 (4 entries in total)
Statistic: Most purchased product categories online in Denmark in 2024, by type

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In cooperation with

DI – Dansk Industri

Release date

February 2025

Region

Denmark

Survey time period

2024

Number of respondents

12,528 respondents

Age group

18 years and older

Special properties

type of the last e-commerce purchase

Method of interview

Online survey

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Statistics on " E-commerce in Denmark "

Other statistics that may interest you E-commerce in Denmark

Overview

8

Leading stores

5

E-commerce purchases

7

Online shoppers

8

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Topics

E-commerce in DenmarkDenmarkE-commerce in the NordicsDigitalization in the media industry in DenmarkE-commerce in Finland
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