Data shows that in the United Kingdom, Gen Z shoppers were most interested in using mobile phones for online shopping in the second quarter of 2023. A total 63 percent of UK Gen Zers preferred mobile commerce. In comparison, 54 percent of Baby Boomers in the country had a preference for computers for online shopping.
Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort
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Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort
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13,510 total consumers participated in the survey in the following countries: the U.S., UK, Ireland, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Denmark, and Finland, with at least 1,000 participants per country.
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Klarna. (June 30, 2022). Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort [Graph]. In Statista. Retrieved May 30, 2025, from https://www.statista.com/statistics/1358321/online-shopper-device-preference-uk-generation/
Klarna. "Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort." Chart. June 30, 2022. Statista. Accessed May 30, 2025. https://www.statista.com/statistics/1358321/online-shopper-device-preference-uk-generation/
Klarna. (2022). Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort. Statista. Statista Inc.. Accessed: May 30, 2025. https://www.statista.com/statistics/1358321/online-shopper-device-preference-uk-generation/
Klarna. "Device Preference among Online Shoppers in The United Kingdom (Uk) in The 2nd Quarter 2023, by Generational Cohort." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1358321/online-shopper-device-preference-uk-generation/
Klarna, Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort Statista, https://www.statista.com/statistics/1358321/online-shopper-device-preference-uk-generation/ (last visited May 30, 2025)
Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort [Graph], Klarna, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1358321/online-shopper-device-preference-uk-generation/
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