Gen Z adults using SVOD/vMVPD services 2023| Statista

A survey conducted in May 2023 in the U.S. revealed that Netflix was the most popular video streaming service among Gen Z adults, with around ************ respondents subscribing to the service. Further ** percent of Gen Z viewers did not have a subscription, but used the credentials from someone else. Hulu and Amazon Prime Video followed in the ranking.

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Share of Generation Z consumers subscribing and using selected SVOD and vMVPD services in the United States as of May 2023

Characteristic	I subscribe and do not share a password with anyone	I subscribe and share a password with someone else	I do not subscribe, but use a password from someone else
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Release date

May 2023

More information

Region

United States

Survey time period

May 16 to 18, 2023

Number of respondents

240 respondents

Age group

18 years and older

Special properties

Gen Z viewers born between 1997 and 2012

Method of interview

Online survey

Citation formats

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