Retail media ad spend in France 2019-2024

Published by
Christopher Ross,
Jun 16, 2025

In 2024, digital retail media advertising spending in France stood at over *** billion euros, up ** percent compared to the value of *** billion euros reported a year earlier. When compared to the values reported in 2020, the spending nearly tripled.

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Digital retail media advertising spending in France from 2019 to 2024 (in million euros)

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Release date

February 2025

Region

France

Survey time period

2019 to 2024

Special properties

display and search

Supplementary notes

Figures have been rounded.

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Statistics on " Digital advertising in France "

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Other statistics that may interest you Digital advertising in France

Overview

5

Overview of the French market

5

Formats & devices

8

Social

6

Programmatic

5

Retail media

6

Consumer insights

4

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Topics

Digital advertising in FranceDigital advertising in EuropeInternet usage in FranceSocial media advertising and marketing in FranceAdvertising in France
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