Influencer count on Instagram India 2024, by tier

Published by
Tanushree Basuroy,
Jan 27, 2025

Most influencers on Instagram across India fell under the nano influencer tier, grossing over one million in number. In comparison, there were up to 30,000 content creators that were grouped under the mega influencer or celebrity category. While more easily discoverable than the other tiers, this tier of influencers had a low engagement rate.

Number of influencers on Instagram across India in 2024, by tier

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Release date

April 2024

Region

India

Survey time period

2024

Supplementary notes

The source defined the influencer tiers as follows:

Nano- 1k to 10k followers;

Micro- 10k to 100k followers;

Macro- 100k to 500k followers;

Mega/celebrity- 500k+ followers.

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