Netflix sign-ups in the U.S. 2022-2023, by plan type
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According to a recent study conducted in the U.S., Netflix's latest plan addition, basic with ads, accounted for 30 percent of the total amount of sign-ups to the streaming service in September 2023, up from 10 percent of sign-ups recorded in November 2022, when the ad-supported plan was launched. In comparison, most of the sign-ups were reported by standard subscribers, with a share of 42 percent. The basic plan declined in popularity until Netflix removed this option entirely.
