In 2024, PC ads accounted for merely 2.1 percent of China's internet advertising market, reaching the lowest point. PC was the market pillar for online ads back in a decade ago, yet the rising smartphone usage has driven the shift from PC to mobile devices.
Distribution of internet advertising market in China from 2016 to 2024 with estimates until 2026, by device
The revenues are calculated based on financial reports and the statistical forecast model of QuestMobile AD INSIGHT. The calculations exclude: the commission part from ad revenue; revenue of ads on app stores, in-game ads, in-audio ads, traffic ads on short dramas, movies, and other TV shows; product placement ad transactions between MCN, influencers, and brands.
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QuestMobile. (April 1, 2025). Distribution of internet advertising market in China from 2016 to 2024 with estimates until 2026, by device [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/1359381/china-internet-advertising-distribution-by-device/
QuestMobile. "Distribution of internet advertising market in China from 2016 to 2024 with estimates until 2026, by device." Chart. April 1, 2025. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/1359381/china-internet-advertising-distribution-by-device/
QuestMobile. (2025). Distribution of internet advertising market in China from 2016 to 2024 with estimates until 2026, by device. Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/1359381/china-internet-advertising-distribution-by-device/
QuestMobile. "Distribution of Internet Advertising Market in China from 2016 to 2024 with Estimates until 2026, by Device." Statista, Statista Inc., 1 Apr 2025, https://www.statista.com/statistics/1359381/china-internet-advertising-distribution-by-device/
QuestMobile, Distribution of internet advertising market in China from 2016 to 2024 with estimates until 2026, by device Statista, https://www.statista.com/statistics/1359381/china-internet-advertising-distribution-by-device/ (last visited June 05, 2025)
Distribution of internet advertising market in China from 2016 to 2024 with estimates until 2026, by device [Graph], QuestMobile, April 1, 2025. [Online]. Available: https://www.statista.com/statistics/1359381/china-internet-advertising-distribution-by-device/
