According to a survey conducted in January 2023, adults in the United States spent on average 52 minutes per day on TikTok during the previous year. By 2024, it is estimated that adults in the U.S. will spend an average of 58 minutes per day on the social short-video platform. Overall, more time was spent on Netflix than on YouTube and TikTok in 2022, with the popular video streaming platform seeing an average of 62 minutes per day.
Average time spent per day on Netflix, TikTok, and YouTube by adults in the United States from 2020 to 2024
(in minutes)
adults users who access and watch content on each platform at least once per month; includes all time spent on each platform regardless of device or multitasking, includes YouTube TV
Supplementary notes
¹Estimated time spent per day
²Including YouTube TV
Citation formats
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Insider Intelligence. (August 23, 2023). Average time spent per day on Netflix, TikTok, and YouTube by adults in the United States from 2020 to 2024 (in minutes) [Graph]. In Statista. Retrieved April 19, 2025, from https://www.statista.com/statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/
Insider Intelligence. "Average time spent per day on Netflix, TikTok, and YouTube by adults in the United States from 2020 to 2024 (in minutes)." Chart. August 23, 2023. Statista. Accessed April 19, 2025. https://www.statista.com/statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/
Insider Intelligence. (2023). Average time spent per day on Netflix, TikTok, and YouTube by adults in the United States from 2020 to 2024 (in minutes). Statista. Statista Inc.. Accessed: April 19, 2025. https://www.statista.com/statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/
Insider Intelligence. "Average Time Spent per Day on Netflix, Tiktok, and Youtube by Adults in The United States from 2020 to 2024 (in Minutes)." Statista, Statista Inc., 23 Aug 2023, https://www.statista.com/statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/
Insider Intelligence, Average time spent per day on Netflix, TikTok, and YouTube by adults in the United States from 2020 to 2024 (in minutes) Statista, https://www.statista.com/statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/ (last visited April 19, 2025)
Average time spent per day on Netflix, TikTok, and YouTube by adults in the United States from 2020 to 2024 (in minutes) [Graph], Insider Intelligence, August 23, 2023. [Online]. Available: https://www.statista.com/statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/
