In August 2024, a survey on podcast consumption in the United States, showed that video-supplemented podcasts were growing in popularity among consumers of all ages. At that time, half of responding Gen Zers and millennials said they preferred to listen to podcasts with video, up from around 43 percent two years earlier.
Share of consumers who prefer listening to video podcasts in the United States in 2022 and 2024, by generation
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Share of consumers who prefer listening to video podcasts in the United States in 2022 and 2024, by generation
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MarketingCharts. (November 14, 2024). Share of consumers who prefer listening to video podcasts in the United States in 2022 and 2024, by generation [Graph]. In Statista. Retrieved May 30, 2025, from https://www.statista.com/statistics/1359782/podcast-format-video-by-generation/
MarketingCharts. "Share of consumers who prefer listening to video podcasts in the United States in 2022 and 2024, by generation." Chart. November 14, 2024. Statista. Accessed May 30, 2025. https://www.statista.com/statistics/1359782/podcast-format-video-by-generation/
MarketingCharts. (2024). Share of consumers who prefer listening to video podcasts in the United States in 2022 and 2024, by generation. Statista. Statista Inc.. Accessed: May 30, 2025. https://www.statista.com/statistics/1359782/podcast-format-video-by-generation/
MarketingCharts. "Share of Consumers Who Prefer Listening to Video Podcasts in The United States in 2022 and 2024, by Generation." Statista, Statista Inc., 14 Nov 2024, https://www.statista.com/statistics/1359782/podcast-format-video-by-generation/
MarketingCharts, Share of consumers who prefer listening to video podcasts in the United States in 2022 and 2024, by generation Statista, https://www.statista.com/statistics/1359782/podcast-format-video-by-generation/ (last visited May 30, 2025)
Share of consumers who prefer listening to video podcasts in the United States in 2022 and 2024, by generation [Graph], MarketingCharts, November 14, 2024. [Online]. Available: https://www.statista.com/statistics/1359782/podcast-format-video-by-generation/
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