Crypto owned by online shoppers, by coin 2021-2022| Statista

Bitcoin remained the most popular crypto among online shoppers in 2022, but ownership rates did decline when compared to 2021. This is according to a survey held in both years by CryptoRefills, a company that sells vouchers and gift cards in exchange for cryptocurrencies. Note that the figures shown are specifically about ownership, not use: The source specifically states that the "ownership percentage" among shoppers in 2022 was 34.5 percent. It adds later that "transaction data" suggests that Ethereum's applications for shopping were "limited". Further noticeable is the high share of Litecoin (LTC), a cryptocurrency which does not rank among the top crypto in the world based on market cap. The source does not clarify this, stating instead that "it can be said that it [LTC] is exclusively popular among the crypto-consumers". Litecoin is relatively popular, though, in the United States, although respondents from North America made up only 6.6 percent of respondents in this survey.

Cryptocurrencies and stablecoins that are owned the most by consumers worldwide who shop online in 2021 and 2022

Characteristic	2021	2022
Bitcoin (BTC)	79%	65.5%
Ethereum (ETH)	54.5%	34.5%
Tether (USDT)	-	32%
Binance Coin (BNB)	-	19.9%
Litecoin (LTC)	31.7%	16.6%
Binance USD (BUSD)	-	13.4%
Polygon (MATIC)	-	8.6%
USD Coin (USDC)	-	7.6%
Solana (SOL)	-	7.3%
Cardano (ADA)	-	5.8%
Bitcoin Cash (BCH)	14.1%	5%
Avalanche (AVAX)	-	4%
Terra (LUNA)	-	3.8%
Dash (DASH)	-	2.8%
Monero (XMR)	-	2.3%
Zcash (ZEC)	-	1.8%
Dai (DAI)	-	1.3%
Tron (TRX)	-	0.8%

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Release date

November 2022

More information

Region

Worldwide

Survey time period

February to June 2022

Number of respondents

N = 15,960 unique individuals (of which 413 filled in all questions in the survey)

Age group

15 years and older

Special properties

registered users of CryptoRefills, see the "Details" tab for more information on the users

Method of interview

Online survey

Supplementary notes

The results are unlikely to have been weighted to represent the global population. This as the source adds the following information on the ratio of its respondents when compared to figures from the World Bank:

Europe & Central Asia: 24.8 percent (against 11.8 percent of the world);
South Asia: 20.9 percent (against 24.0 percent of the world);
Sub-Saharan Africa: 13.6 percent (against 14.9 percent of the world);
Middle East & North Africa: 13.1 percent (against 6.0 percent of the world);
East Asia & Pacific: 10.9 percent of the survey (against 30.2 percent of the world's population);
Latin America & Caribbean: 10.2 percent (against 8.4 percent of the world);
North America: 6.6 percent (against 4.7 percent of the world).

Consequently, the source adds it felt Europe & Central Asia was overrepresented whilst East Asia and Pacific was underrepresented. It cited "effective regulations, political embargoes, and access restrictions on many web services provided by the “West” in China, North Korea, etc." as possible reasons for this, but it also did not rule out a language barrier in the survey - as it was only held in English.

Furthermore, the source adds that the share of immigrants among its respondents - 17.2 percent - was higher than the 3.6 percent observed in the world population. It cites "the increasing immigrant population" as a main driver for Europe's overrepresentation.

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