According to a survey of 2022, 63 percent of respondents answered that the media planning decisions or changes was the most significant action based on insights from ad attention measurement in Australia. The source revealed that the digital display (static) on mobile was the most popular advertising format to measure ad attention for campaigns.
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Actions taken based on insights from ad attention measurement in Australia in 2022
Advertising professionals who influence advertising decisions
Supplementary notes
Question: What actions have you or your clients taken based on the data and insight provided by attention measurement?
Respondents work in brands/advertisers, media or creative agencies, media owners,
intermediaries (e.g. DSP, SSP, ad network), research/measurement vendor or data providers. 70% have more than 5 years’ experience in digital media.
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IAB Australia. (October 5, 2022). Actions taken based on insights from ad attention measurement in Australia in 2022 [Graph]. In Statista. Retrieved July 02, 2025, from https://www.statista.com/statistics/1360085/australia-actions-from-ad-attention-measures/
IAB Australia. "Actions taken based on insights from ad attention measurement in Australia in 2022." Chart. October 5, 2022. Statista. Accessed July 02, 2025. https://www.statista.com/statistics/1360085/australia-actions-from-ad-attention-measures/
IAB Australia. (2022). Actions taken based on insights from ad attention measurement in Australia in 2022. Statista. Statista Inc.. Accessed: July 02, 2025. https://www.statista.com/statistics/1360085/australia-actions-from-ad-attention-measures/
IAB Australia. "Actions Taken Based on Insights from Ad Attention Measurement in Australia in 2022." Statista, Statista Inc., 5 Oct 2022, https://www.statista.com/statistics/1360085/australia-actions-from-ad-attention-measures/
IAB Australia, Actions taken based on insights from ad attention measurement in Australia in 2022 Statista, https://www.statista.com/statistics/1360085/australia-actions-from-ad-attention-measures/ (last visited July 02, 2025)
Actions taken based on insights from ad attention measurement in Australia in 2022 [Graph], IAB Australia, October 5, 2022. [Online]. Available: https://www.statista.com/statistics/1360085/australia-actions-from-ad-attention-measures/
