According to a 2023 survey of internet users in the United States, 91 percent of users between 30 and 49 years regularly use a smartphone to go online. Young adults between 18 and 29 years ranked second with 89 percent. Laptops were the second most used device named by the respondents, enabling more than half of the respondents between 30 and 49 years to connect to the internet.
| Characteristic | Total | 18-29 years | 30-49 years | 50-64 years |
|---|---|---|---|---|
| Smartphone | 89% | 89% | 91% | 85% |
| Laptop | 58% | 55% | 61% | 56% |
| Smart TV | 57% | 51% | 62% | 54% |
| Tablet | 47% | 38% | 53% | 44% |
| Gaming console (e.g., PlayStation, Xbox) | 37% | 49% | 44% | 16% |
| Streaming device (e.g., Apple TV, Chromecast) | 36% | 34% | 42% | 28% |
| Desktop PC | 33% | 27% | 35% | 34% |
| Smart speakers (e.g., Amazon Echo) | 27% | 24% | 33% | 20% |
| Smartwatch | 27% | 27% | 34% | 15% |
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Overview
Market metrics
App usage and engagement
Social media apps
Mobile messaging and communication
OTT and social video
Mobile gaming
Spotlight: AI apps
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
