Over half of Gen Z consumers in the U.S. interviewed in a 2022 survey stated that their online video consumption time impacted their time spent watching traditional TV content. In comparison, 21 percent of people aged 35 years and older said the same.
Share of consumers agreeing that online video consumption impacts time watching traditional TV in the United States as of December 2022, by age group
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Share of consumers agreeing that online video consumption impacts time watching traditional TV in the United States as of December 2022, by age group
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Hub Entertainment Research. (December 30, 2022). Share of consumers agreeing that online video consumption impacts time watching traditional TV in the United States as of December 2022, by age group [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/1361131/impact-online-video-time-on-tv-us-by-age/
Hub Entertainment Research. "Share of consumers agreeing that online video consumption impacts time watching traditional TV in the United States as of December 2022, by age group." Chart. December 30, 2022. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/1361131/impact-online-video-time-on-tv-us-by-age/
Hub Entertainment Research. (2022). Share of consumers agreeing that online video consumption impacts time watching traditional TV in the United States as of December 2022, by age group. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/1361131/impact-online-video-time-on-tv-us-by-age/
Hub Entertainment Research. "Share of Consumers Agreeing That Online Video Consumption Impacts Time Watching Traditional Tv in The United States as of December 2022, by Age Group." Statista, Statista Inc., 30 Dec 2022, https://www.statista.com/statistics/1361131/impact-online-video-time-on-tv-us-by-age/
Hub Entertainment Research, Share of consumers agreeing that online video consumption impacts time watching traditional TV in the United States as of December 2022, by age group Statista, https://www.statista.com/statistics/1361131/impact-online-video-time-on-tv-us-by-age/ (last visited May 08, 2025)
Share of consumers agreeing that online video consumption impacts time watching traditional TV in the United States as of December 2022, by age group [Graph], Hub Entertainment Research, December 30, 2022. [Online]. Available: https://www.statista.com/statistics/1361131/impact-online-video-time-on-tv-us-by-age/
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