Awareness of sustainable fashion in Japan 2024

Published by Statista Research Department, Feb 25, 2025

According to a survey conducted in October 2024 in Japan, the majority of respondents, over 59 percent, were not aware of the term "sustainable fashion." Only 11.8 percent stated that they understand the meaning of the term. 
Sustainable fashion is related to ethical consumption and aims for a sustainable fashion industry, which upholds ethical standards throughout all steps of procurement, production, consumption, and disposal.

Awareness of the term "sustainable fashion" in Japan as of October 2024

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Source

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Release date

November 2024

Region

Japan

Survey time period

October 3 to 7, 2024

Number of respondents

5,000 respondents

Age group

15 years and older

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

Original question: "Among the following terms, to what extent do you know about them? Please choose the applicable answer for each one. - 'Sustainable fashion'."
Figures may not add up to 100 percent due to rounding by the source.

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Overview

4

Sustainable consumption habits

3

Ethical consumption

5

Sustainable food consumption

5

Sustainable fashion

4

Fairtrade

4

Secondhand and reuse

4

Company image

4

Further related statistics

1

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