According to a survey in Vietnam in 2022, half of the respondents stated that they would increase their spending on environmentally friendly products in 2022. Meanwhile, ** percent of Vietnamese consumers would maintain their current budget for this product category.
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McKinsey & Company. (December 13, 2022). Intention to pay a higher price to get a more environmentally friendly product among consumers in Vietnam in 2022 [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1361412/vietnam-purchasing-environmentally-friendly-product/
McKinsey & Company. "Intention to pay a higher price to get a more environmentally friendly product among consumers in Vietnam in 2022." Chart. December 13, 2022. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1361412/vietnam-purchasing-environmentally-friendly-product/
McKinsey & Company. (2022). Intention to pay a higher price to get a more environmentally friendly product among consumers in Vietnam in 2022. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1361412/vietnam-purchasing-environmentally-friendly-product/
McKinsey & Company. "Intention to Pay a Higher Price to Get a More Environmentally Friendly Product among Consumers in Vietnam in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/statistics/1361412/vietnam-purchasing-environmentally-friendly-product/
McKinsey & Company, Intention to pay a higher price to get a more environmentally friendly product among consumers in Vietnam in 2022 Statista, https://www.statista.com/statistics/1361412/vietnam-purchasing-environmentally-friendly-product/ (last visited July 12, 2025)
Intention to pay a higher price to get a more environmentally friendly product among consumers in Vietnam in 2022 [Graph], McKinsey & Company, December 13, 2022. [Online]. Available: https://www.statista.com/statistics/1361412/vietnam-purchasing-environmentally-friendly-product/