Consumers in the United States born between 1946 to 1964 spent the most money on alcohol among all generations. Consumers in that generation spent a total of 25.1 billion U.S. dollars. Consumers born in 1997 or later spent only 3.13 billion dollars during the same period.
Total annual expenditure on alcoholic beverages per consumer unit in the United States in 2022, by generation (in million U.S. dollars)*
A consumer unit comprises either: (1) all members of a particular household who are related by blood, marriage, adoption, or other legal arrangements; (2) a person living alone or sharing a household with others or living as a roomer in a private home or lodging house or in permanent living quarters in a hotel or motel, but who is financially independent; or (3) two or more persons living together who use their income to make joint expenditure decisions. Financial independence is determined by the three major expense categories: Housing, food, and other living expenses. To be considered financially independent, at least two of the three major expense categories have to be provided entirely, or in part, by the respondent.
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Bureau of Labor Statistics. (October 31, 2023). Total annual expenditure on alcoholic beverages per consumer unit in the United States in 2022, by generation (in million U.S. dollars)* [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1361744/us-consumer-expenditure-on-alcoholic-beverages-by-generation/
Bureau of Labor Statistics. "Total annual expenditure on alcoholic beverages per consumer unit in the United States in 2022, by generation (in million U.S. dollars)*." Chart. October 31, 2023. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1361744/us-consumer-expenditure-on-alcoholic-beverages-by-generation/
Bureau of Labor Statistics. (2023). Total annual expenditure on alcoholic beverages per consumer unit in the United States in 2022, by generation (in million U.S. dollars)*. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1361744/us-consumer-expenditure-on-alcoholic-beverages-by-generation/
Bureau of Labor Statistics. "Total Annual Expenditure on Alcoholic Beverages per Consumer Unit in The United States in 2022, by Generation (in Million U.S. Dollars)*." Statista, Statista Inc., 31 Oct 2023, https://www.statista.com/statistics/1361744/us-consumer-expenditure-on-alcoholic-beverages-by-generation/
Bureau of Labor Statistics, Total annual expenditure on alcoholic beverages per consumer unit in the United States in 2022, by generation (in million U.S. dollars)* Statista, https://www.statista.com/statistics/1361744/us-consumer-expenditure-on-alcoholic-beverages-by-generation/ (last visited June 07, 2025)
Total annual expenditure on alcoholic beverages per consumer unit in the United States in 2022, by generation (in million U.S. dollars)* [Graph], Bureau of Labor Statistics, October 31, 2023. [Online]. Available: https://www.statista.com/statistics/1361744/us-consumer-expenditure-on-alcoholic-beverages-by-generation/
