Brand recognition of major private brands in Japan 2024

Published by Statista Research Department, Jun 13, 2025

TopValu was the most recognized private label-brand in Japan as revealed in a survey conducted in December 2024. Owned by Aeon and mainly distributed through its subsidiaries in Japan, TopValu was recognized by **** percent of respondents. Seven & i Holdings' Seven Premium brand followed as the second most recognized label, with products of the store brand being distributed in 7-Eleven convenience stores in Japan.

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Distribution of brand recognition of major private brands in Japan as of December 2024

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Release date

January 2025

Region

Japan

Survey time period

December 2024

Number of respondents

1,000 respondents

Age group

15 years or older

Special properties

registered members of Freeasy's survey monitor; multiple answers were allowed

Method of interview

Online panel

Supplementary notes

Original question: "Please choose all the private brands that you know."

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