Goals of retail media campaigns in the U.S. 2024

Published by Statista Research Department, Aug 22, 2024

During a 2023/24 survey, 71 percent of responding marketers from the United States stated that driving conversions was the most important objectives behind their decision to invest in retail media networks. Driving brand awareness was cited by 15 percent of respondents as the most important goal.

Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of January 2024

CharacteristicMost importantModerately importantLeast important
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Showing entries 1 to 3 (3 entries in total)
Statistic: Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of January 2024

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Source

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Release date

July 2024

Region

United States

Survey time period

November 13, 2023 to January 17, 2024

Number of respondents

65 respondents

Special properties

among marketers

Supplementary notes

The source does not provide information about the type of survey used.

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Statistics on " Digital retail media advertising in the United States "

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