In the Nordic countries, consumers from Finland and Sweden are most likely to start their shopping journey on search engines. As of the second quarter of 2023, almost ***** in **** Finnish shoppers used search engines to find product information, compared to ** percent of Swedes. In Norway, consumers preferred product discovery through online stores, at ** percent.
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Klarna. (August 23, 2023). Online channels where consumers start their shopping journey in the Nordic countries in 2nd quarter 2023 [Graph]. In Statista. Retrieved July 17, 2025, from https://www.statista.com/statistics/1364179/onlines-channels-source-product-search-nordics/
Klarna. "Online channels where consumers start their shopping journey in the Nordic countries in 2nd quarter 2023." Chart. August 23, 2023. Statista. Accessed July 17, 2025. https://www.statista.com/statistics/1364179/onlines-channels-source-product-search-nordics/
Klarna. (2023). Online channels where consumers start their shopping journey in the Nordic countries in 2nd quarter 2023. Statista. Statista Inc.. Accessed: July 17, 2025. https://www.statista.com/statistics/1364179/onlines-channels-source-product-search-nordics/
Klarna. "Online Channels Where Consumers Start Their Shopping Journey in The Nordic Countries in 2nd Quarter 2023." Statista, Statista Inc., 23 Aug 2023, https://www.statista.com/statistics/1364179/onlines-channels-source-product-search-nordics/
Klarna, Online channels where consumers start their shopping journey in the Nordic countries in 2nd quarter 2023 Statista, https://www.statista.com/statistics/1364179/onlines-channels-source-product-search-nordics/ (last visited July 17, 2025)
Online channels where consumers start their shopping journey in the Nordic countries in 2nd quarter 2023 [Graph], Klarna, August 23, 2023. [Online]. Available: https://www.statista.com/statistics/1364179/onlines-channels-source-product-search-nordics/
