Leading digital advertising industry challenges in Europe 2025

Published by Statista Research Department, Feb 27, 2025

During a survey carried out among advertising executives from Europe and released in February 2025, it was found that measurement was the leading challenge facing the digital advertising industry, named by 42 percent of respondents. Sustainability ranked second, mentioned by 29 percent of respondents.

Leading digital advertising industry challenges according to advertising executives in Europe as of January 2025

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Release date

February 2025

Region

Europe

Survey time period

November 2024 to January 2025

Number of respondents

186 respondents

Special properties

among advertising executives working for brands, agencies, publishers, industry associations, ad tech companies, and other

Method of interview

Online survey

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

7

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Statistics

Topics

Digital advertising in EuropeAdvertising in EuropeDigital advertising in the NordicsDigital advertising in the UKDigital advertising in CEE
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
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For teams of up to 5 people
$1,299 USD
per month, billed annually 1
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