Leading ESG aspects in digital advertising in Europe 2025

Published by Statista Research Department, Feb 27, 2025

During a 2024/2025 survey carried out among advertising executives from Europe, it was found that Diversity, equity, and inclusion (DEI) was one of two most important aspects of sustainability for the companies the respondents worked for, named by 50 percent of respondents. Greenhouse gas (GHG) impact ranked first, mentioned by 61 percent of responding ad executives.

Leading sustainability aspects in digital advertising according to advertising executives in Europe as of January 2025

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Release date

February 2023

Region

Europe

Survey time period

November 2024 to January 2025

Number of respondents

102 respondents

Special properties

top 2 box / among advertising executives working for brands, agencies, publishers, industry associations, ad tech companies, and other

Method of interview

Online survey

Citation formats
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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

3

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Statistics

Topics

Sustainability in advertising & marketing in EuropeSustainabilitySustainability in the tech industrySustainability in e-commerceSustainability in advertising & marketing worldwide
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* For commercial use only

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$1,299 USD
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