Consumers planning to shop for Valentine's Day worldwide 2023, by country

Published by
Kasia Davies,
Jun 26, 2025

According to a survey, roughly four in five consumers in the United States planned to shop for Valentine's Day in 2023, making Americans the biggest Valentine's Day shoppers among the seven participating countries. At less than ** percent, Australians were considerably less likely to shop for the romantic event that year.

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Consumers planning to shop for Valentine's Day worldwide in 2023, by country

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Release date

January 2023

Region

Worldwide

Survey time period

November 2022

Number of respondents

7,248*

Special properties

Groupon customers

Supplementary notes

* Total respondent count. The number of respondents differed per country:
United States: n=952;
France: n=1,201;
Germany: n=1,107;
Italy: n=1,133;
Spain: n=1,033;
UK: n=848;
Australia: n=974.

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Statistics on " Valentine's Day in the United States "

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Overview

8

Celebrating Valentine's Day

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Shopping behavior

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Spending intentions

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Online Valentine's Day searches

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Topics

Valentine's Day in the U.S.U.S. Christmas season shoppingChocolate in the United StatesHoliday season e-commerce in the United StatesU.S. Gen Z & millennials: consumer goods and shopping behavior
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