The penetration rate of AVOD in the United States was forecast to continuously increase between 2025 and 2029 by in total 2.4 percentage points. According to this forecast, in 2029, the penetration rate will have increased for the seventh consecutive year to 74.12 percent.
Penetration rate of ad-supported video-on-demand (AVOD) in the United States from 2017 to 2029
Data provided by Statista Market Insights are estimates.
Definition
AVOD (Advertising-based Video on Demand) refers to the practice of offering video content to viewers for free, with advertisements inserted into the content as a way of monetizing it. AVOD platforms can include streaming services, video sharing sites, and other digital platforms that offer free video content. AVOD advertising can take different forms, including pre-roll ads that play before the content, mid-roll ads that play during the content, and post-roll ads that play after the content. Advertisers can target their ads to specific demographics, interests, or behaviors, and measure their effectiveness through metrics such as viewer engagement, click-through rates, or conversions.
Additional information:
Video on demand advertising comprises advertising spending, users, average revenue per user and penetration. The market only displays B2B spending. Figures are based on music streaming advertising spending and exclude agency commissions, rebates, production costs, and taxes.
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Statista. (March 12, 2025). Penetration rate of ad-supported video-on-demand (AVOD) in the United States from 2017 to 2029 [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/1364934/avod-penetration-us/
Statista. "Penetration rate of ad-supported video-on-demand (AVOD) in the United States from 2017 to 2029." Chart. March 12, 2025. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/1364934/avod-penetration-us/
Statista. (2025). Penetration rate of ad-supported video-on-demand (AVOD) in the United States from 2017 to 2029. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/1364934/avod-penetration-us/
Statista. "Penetration Rate of Ad-supported Video-on-demand (Avod) in The United States from 2017 to 2029." Statista, Statista Inc., 12 Mar 2025, https://www.statista.com/statistics/1364934/avod-penetration-us/
Statista, Penetration rate of ad-supported video-on-demand (AVOD) in the United States from 2017 to 2029 Statista, https://www.statista.com/statistics/1364934/avod-penetration-us/ (last visited May 05, 2025)
Penetration rate of ad-supported video-on-demand (AVOD) in the United States from 2017 to 2029 [Graph], Statista, March 12, 2025. [Online]. Available: https://www.statista.com/statistics/1364934/avod-penetration-us/
