In 2023, Coca-Cola was the leading beverage brand in Czechia, with nearly ** million consumer reach points. Followed by Birell with ** million, and Relax and Kofola with over **** million consumer reach points each.
* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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Kantar. (May 24, 2024). Leading 20 beverage brands ranked by consumer reach points in Czechia in 2023 (in millions) [Graph]. In Statista. Retrieved July 06, 2025, from https://www.statista.com/statistics/1365200/czechia-20-most-chosen-beverage-brands/
Kantar. "Leading 20 beverage brands ranked by consumer reach points in Czechia in 2023 (in millions)." Chart. May 24, 2024. Statista. Accessed July 06, 2025. https://www.statista.com/statistics/1365200/czechia-20-most-chosen-beverage-brands/
Kantar. (2024). Leading 20 beverage brands ranked by consumer reach points in Czechia in 2023 (in millions). Statista. Statista Inc.. Accessed: July 06, 2025. https://www.statista.com/statistics/1365200/czechia-20-most-chosen-beverage-brands/
Kantar. "Leading 20 Beverage Brands Ranked by Consumer Reach Points in Czechia in 2023 (in Millions)." Statista, Statista Inc., 24 May 2024, https://www.statista.com/statistics/1365200/czechia-20-most-chosen-beverage-brands/
Kantar, Leading 20 beverage brands ranked by consumer reach points in Czechia in 2023 (in millions) Statista, https://www.statista.com/statistics/1365200/czechia-20-most-chosen-beverage-brands/ (last visited July 06, 2025)
Leading 20 beverage brands ranked by consumer reach points in Czechia in 2023 (in millions) [Graph], Kantar, May 24, 2024. [Online]. Available: https://www.statista.com/statistics/1365200/czechia-20-most-chosen-beverage-brands/
