According to geolocalized data from March 2023, over 70 percent of Amazon's mobile audience in Nordic countries are men. Sweden and Denmark have the highest proportion of male mobile shoppers: roughly 79 percent, compared to only 20 percent of women. Finland has the largest share of female shoppers, at nearly 26 percent.
Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by gender
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Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by gender
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based on an audience size of 151,551 mobile users*
Supplementary notes
The source does not provide additional information on the methodology used.
*68,996 users in Sweden, 22,480 in Norway, 22,266 in Denmark, and 37,809 in Finland.
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Start.io. (March 20, 2023). Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by gender [Graph]. In Statista. Retrieved June 02, 2025, from https://www.statista.com/statistics/1365219/nordics-amazon-mobile-audience-by-gender/
Start.io. "Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by gender." Chart. March 20, 2023. Statista. Accessed June 02, 2025. https://www.statista.com/statistics/1365219/nordics-amazon-mobile-audience-by-gender/
Start.io. (2023). Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by gender. Statista. Statista Inc.. Accessed: June 02, 2025. https://www.statista.com/statistics/1365219/nordics-amazon-mobile-audience-by-gender/
Start.io. "Distribution of Amazon Mobile Shoppers in The Nordic Countries as of March 2023, by Gender." Statista, Statista Inc., 20 Mar 2023, https://www.statista.com/statistics/1365219/nordics-amazon-mobile-audience-by-gender/
Start.io, Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by gender Statista, https://www.statista.com/statistics/1365219/nordics-amazon-mobile-audience-by-gender/ (last visited June 02, 2025)
Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by gender [Graph], Start.io, March 20, 2023. [Online]. Available: https://www.statista.com/statistics/1365219/nordics-amazon-mobile-audience-by-gender/
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