According to a 2024 Chinese short video app user survey, short videos about traditional culture continued to be the most popular content category, with over 43 percent of respondents saying so. Overall, respondents preferred pragmatic and informative content more than purely entertaining videos.
User preference on short video content types in China in 2024
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lmtw.com. (November 21, 2024). User preference on short video content types in China in 2024 [Graph]. In Statista. Retrieved May 02, 2025, from https://www.statista.com/statistics/1365230/china-popular-short-formed-video-content-categories/
lmtw.com. "User preference on short video content types in China in 2024." Chart. November 21, 2024. Statista. Accessed May 02, 2025. https://www.statista.com/statistics/1365230/china-popular-short-formed-video-content-categories/
lmtw.com. (2024). User preference on short video content types in China in 2024. Statista. Statista Inc.. Accessed: May 02, 2025. https://www.statista.com/statistics/1365230/china-popular-short-formed-video-content-categories/
lmtw.com. "User Preference on Short Video Content Types in China in 2024." Statista, Statista Inc., 21 Nov 2024, https://www.statista.com/statistics/1365230/china-popular-short-formed-video-content-categories/
lmtw.com, User preference on short video content types in China in 2024 Statista, https://www.statista.com/statistics/1365230/china-popular-short-formed-video-content-categories/ (last visited May 02, 2025)
User preference on short video content types in China in 2024 [Graph], lmtw.com, November 21, 2024. [Online]. Available: https://www.statista.com/statistics/1365230/china-popular-short-formed-video-content-categories/
