From April 20 to 26, 2025, Avatar led other automotive brands on Douyin TikTok's sister app in China, scoring 250,000 points in a brand index. Chery, FAW-Volkswagen, and Changan were other successful automotive brands.
Brand index of major automotive brands on Douyin in China as of April 26, 2025
(in 1,000s)
The brand index is mainly composed of three parts: content score, dissemination score and search score.
Content score: the number of natural content, the number of certificated business accounts content, the number of effective ads and other factors are fitted through scientific calculation. Dissemination score: exposure of natural content, exposure of certificated business accounts content, exposure of advertisement and live viewing. Search score: the amount of search pageviews.
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Ocean Engine. (May 5, 2025). Brand index of major automotive brands on Douyin in China as of April 26, 2025 (in 1,000s) [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1366077/china-leading-automotive-brands-on-douyin-by-brand-index/
Ocean Engine. "Brand index of major automotive brands on Douyin in China as of April 26, 2025 (in 1,000s)." Chart. May 5, 2025. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1366077/china-leading-automotive-brands-on-douyin-by-brand-index/
Ocean Engine. (2025). Brand index of major automotive brands on Douyin in China as of April 26, 2025 (in 1,000s). Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1366077/china-leading-automotive-brands-on-douyin-by-brand-index/
Ocean Engine. "Brand Index of Major Automotive Brands on Douyin in China as of April 26, 2025 (in 1,000s)." Statista, Statista Inc., 5 May 2025, https://www.statista.com/statistics/1366077/china-leading-automotive-brands-on-douyin-by-brand-index/
Ocean Engine, Brand index of major automotive brands on Douyin in China as of April 26, 2025 (in 1,000s) Statista, https://www.statista.com/statistics/1366077/china-leading-automotive-brands-on-douyin-by-brand-index/ (last visited May 07, 2025)
Brand index of major automotive brands on Douyin in China as of April 26, 2025 (in 1,000s) [Graph], Ocean Engine, May 5, 2025. [Online]. Available: https://www.statista.com/statistics/1366077/china-leading-automotive-brands-on-douyin-by-brand-index/
