E-commerce pure players are the companies struggling the most with keeping e-commerce business profitable, compared to retailers or grocery retailers. According to a 2022 survey, ** percent of decision makers working in this category of companies stated their online retail business was not profitable. In turn, only ** percent of respondents in the retail sector had the same opinion.
*job title of Director or higher working in retail companies with e-commerce operations. The survey was carried out in the US, UK, Germany, Denmark, Norway, Sweden, and Australia.
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Publicis.Sapient. (June 2, 2022). Assessed profitability of e-commerce business in 2022, by type of company [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1366278/e-commerce-business-profitability-by-company-type/
Publicis.Sapient. "Assessed profitability of e-commerce business in 2022, by type of company." Chart. June 2, 2022. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1366278/e-commerce-business-profitability-by-company-type/
Publicis.Sapient. (2022). Assessed profitability of e-commerce business in 2022, by type of company. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1366278/e-commerce-business-profitability-by-company-type/
Publicis.Sapient. "Assessed Profitability of E-commerce Business in 2022, by Type of Company." Statista, Statista Inc., 2 Jun 2022, https://www.statista.com/statistics/1366278/e-commerce-business-profitability-by-company-type/
Publicis.Sapient, Assessed profitability of e-commerce business in 2022, by type of company Statista, https://www.statista.com/statistics/1366278/e-commerce-business-profitability-by-company-type/ (last visited July 12, 2025)
Assessed profitability of e-commerce business in 2022, by type of company [Graph], Publicis.Sapient, June 2, 2022. [Online]. Available: https://www.statista.com/statistics/1366278/e-commerce-business-profitability-by-company-type/
