In the first half of 2022, the brand that made deals with the most social media influencers in Germany was the Swedish company NA-KD. They worked with 1,090 fashion influencers. Zara also made deals with over 1,000 influencers.
Fashion labels by number of cooperations with influencers in Germany in the first half of 2022
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TextilWirtschaft. (August 5, 2022). Fashion labels by number of cooperations with influencers in Germany in the first half of 2022 [Graph]. In Statista. Retrieved June 11, 2025, from https://www.statista.com/statistics/1366363/fashion-labels-influencer-cooperation-germany/
TextilWirtschaft. "Fashion labels by number of cooperations with influencers in Germany in the first half of 2022." Chart. August 5, 2022. Statista. Accessed June 11, 2025. https://www.statista.com/statistics/1366363/fashion-labels-influencer-cooperation-germany/
TextilWirtschaft. (2022). Fashion labels by number of cooperations with influencers in Germany in the first half of 2022. Statista. Statista Inc.. Accessed: June 11, 2025. https://www.statista.com/statistics/1366363/fashion-labels-influencer-cooperation-germany/
TextilWirtschaft. "Fashion Labels by Number of Cooperations with Influencers in Germany in The First Half of 2022." Statista, Statista Inc., 5 Aug 2022, https://www.statista.com/statistics/1366363/fashion-labels-influencer-cooperation-germany/
TextilWirtschaft, Fashion labels by number of cooperations with influencers in Germany in the first half of 2022 Statista, https://www.statista.com/statistics/1366363/fashion-labels-influencer-cooperation-germany/ (last visited June 11, 2025)
Fashion labels by number of cooperations with influencers in Germany in the first half of 2022 [Graph], TextilWirtschaft, August 5, 2022. [Online]. Available: https://www.statista.com/statistics/1366363/fashion-labels-influencer-cooperation-germany/