Buy now, pay later downloads Brazil 2015-2025| Statista

Pure play BNPL providers VirtusPay and Addi in Brazil did not attract as many downloads in 2023 as PayPal. This is according to research into approximately 150 different apps that either offer buy now, pay later directly, or are closely affiliated with it. Brazil is a case in point, as many predict the success of BNPL relies on a potential integration of the new payment method within Brazil's popular instant payment (IP) ecosystem. Fintech RecargaPay offers Pix payment options alongside small loans. Addi is a notable BNPL start-up within the country. The Bogota-based company raised 140 million U.S. dollars worth of venture capital and was planning to expand to Mexico in 2022. Consumers can use the app to split purchases across three months, although it does allow extending this to up to 24 months.

Biggest buy now, pay later (BNPL) apps in Brazil from 1st quarter of 2015 to 1st quarter of 2025, by number of downloads

Characteristic	RecargaPay	Banco Cetelem
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

In cooperation with

Release date

April 2025

More information

Region

Brazil

Survey time period

April 2025

Special properties

This statistic is the result of research into roughly 200 different apps used for BNPL across the world. For more information, see the "Details" tab; The apps on display here made up all downloads in Q1 2025

Supplementary notes

* PayPal Pay in 4 is only available in seven countries: the United States, United Kingdom, France, Germany, Italy, Australia, and Spain. Consequently, download figures for the PayPal app have been excluded for other countries.

All figures concern apps that can be downloaded on either the Apple App Store or Google's Play Store. This leads to several data limitations:

Embedded payment services within larger (super) apps are not tracked separately. One important example is, among others, PayPal's Pay in 4. Additionally, not all BNPL options are available everywhere in the world;
Occasionally, download options of BNPL are not offered on the Apple App Store or Play Store. This is significant to note for countries which may not use these online marketplaces, or have an outright ban on them.

Some of the apps under review are not necessarily a "pure" BNPL player: The PayPal app, for example, has Pay in 4 embedded in it for certain countries - whereas Klarna is devoted solely to BNPL. It is therefore unclear whether these figures are fully comparable.

The names provided are based off multiple publications covering BNPL brands, and focus on BNPL providers with an app. If an app does not feature in the statistic, it is because download figures were too small. Note, however, that the selection of players is not exhaustive and does not include, for example, white labels as these do not have their own app - such as Divido, PayU, and Swap. Some of the apps researched include: