Major products bought via live commerce in China 2022, by category

Published by
Yihan Ma,
Jun 24, 2025

According to a survey conducted among Chinese adults in November 2022, around ** percent of respondents stated that they bought non-luxury apparel and footwear via live stream. Meanwhile, slightly over ********** respondents said they purchased cosmetic items via live shopping.

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Share of consumers who bought products in the live stream in China as of November 2022, by category

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Source

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Release date

January 2023

Region

China

Survey time period

November 2022

Number of respondents

2,000 respondents

Age group

18-73 years

Special properties

among residents in China's tier-1 to tier-5 cities

Method of interview

Questionnaire

Supplementary notes

Original survey question: From which channels would you purchase the following categories? Please select all appropriate channels in each row.

The survey is conducted among 48 percent of female and 52 percent male respondents.

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